"The Business of Music" Symposium- A three-hour summit focused on over-viewing the Music Business. The symposium consists of a team of expert panelists sharing their wealth of knowledge in a session that is guaranteed to get the aspiring Artist ready for the subsequent course of TCAA.
Introduction to the Entertainment Business - This course is the major subject matter of the entire academic setting. This course is a presentation of the entertainment business at large with overtones of the Creative. Artists will be exposed to types of careers and types of incomes that can be generated from various entertainment career professions.
Imaging & Wardrobe - This course covers the true meaning of artistic flair and how to create your own unique image. It also covers knowing what to wear and when to wear it, how to pack for short trips and long hauls, and makeup techniques that are needed on stage lighting plots. This course even discusses staying fit while eating out all of the time.
Marketing & Promotions - This course covers information that an Artist needs to know in order to reach their market and maximize market penetration. The course covers such questions as: Who is your target audience? Where do they live? What radio stations do they listen to? How do you best promote your product, talents, and services to your target audience in the most efficient manner?
Setting Fees & Getting Booked - This course covers setting the correct fee for an Artist and what happens to an Artist if he/she is overpriced. Also covered in this course is how to locate your budget and stay within it and staying busy and connected.
Financial Management- In this course, the Artist will learn the discipline of personal and business financial management to ensure proper financial planning for success. This course includes budgeting, forecasting, and tax implications; necessities for any business.
Copyrighting & Music Publishing - This course takes a close look at song ownership and how Artist can make money from songwriting income, a.k.a. royalties. Artists will learn the art of getting their songs copy written and how to set up and administrate their own publishing company. This course will also cover other ways of making money as an artist and/or record label.
Contract Negotiations, Management, and Agency Deals- The art of negotiating contracts and Music Business deals are the core of this course. Artists will learn how to look up the road in search of the best deals. The concept of when to win and when to lose (or at least give the appearance) and how to come out on top of every deal are essential concepts that aspiring Artists need to know. Artists will also learn how to shop for a good manage and/or agent in this course.
Establishing a Have a Great Artist/Record Label Relationship - This course helps the Artist graduate and take it to the next level. The deal is on the table. The contract is signed. Next, how do you maximize the relationship? How does your team flow in concert with your Record Company? How do you make them fall in love with and put you in top rotation? This course covers all of those questions and more from a point of practical experience. It also covers skills to make the Record Company work for you (after all you are paying them to do so) and make them want to keep exercising their options.
Recording, Producing Techniques, and Skills - This course gives the Artist hands on experience inside the studio while watching a producer at work. This course is a must for every Artist, whether they want to be a producer or not. Everyone in the Music Industry should get a general working knowledge of what goes on in the sound production of a record.
Graphic Design - What should the album cover look like? Should a logo be displayed? What should the photos look like? How important is the artwork for the project? These are always some of he questions that aspiring Artist may have. This course gives an overview of the graphic design process and informs the Artist of the proper way to design a cover. it is a must for every Artist.
